In 2006, when Facebook opened its registration to the public it slowly separated itself from connecting students to their social college lives.
Fallterms, a college based social networking website, saw this as an opportunity to bring them back together again.


As art director and lead designer I created for them an identity that is fresh, energetic, and speaks to the demographic of the 18-25 educated college student. I also created for them a user interface that needed to blend seamlessly the robustness of both the social aspect, which includes all the familiar features that Facebook has to offer, and the educational aspect which includes class schedules, campus chats, campus news, teacher ratings, live streaming classrooms and many other useful features into a fun, sophisticated and user friendly experience.