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PAST WORK
FROM
2008-2013

NUNA

One great design deserves another. Nuna is a dutch-based product design company who wanted to evolve the brand of their line of sleek, well-crafted, high style baby products to be sold in the European and Asian markets.

As lead designer I created for them an interface that reflected the newly evolved Nuna that put the company’s products center stage by highlighting their durability, aesthetic appeal, and Nuna-unique voice. Through clean design applications I utilized the colors, textures, and mechanics found on the product to create an experience that closely resembles how a person would handle an actual Nuna product.

Company: 20nine   |   Year: 2010

FALLTERMS

In 2006, when Facebook opened its registration to the public it slowly separated itself from connecting students to their social college lives. Fallterms, a college based social networking website, saw this as an opportunity to bring them back together again.

As art director and lead designer I created for them an identity that is fresh, energetic, and speaks to the demographic of the 18-25 educated college student. I also created for them a user interface that needed to blend seamlessly the robustness of both the social aspect, which includes all the familiar features that Facebook has to offer, and the educational aspect which includes class schedules, campus chats, campus news, teacher ratings, live streaming classrooms and many other useful features into a fun, sophisticated and user friendly experience.

Company: Freelance   |   Year: 2009

PET360

Pet360 is a national online pet retailer who needed to align its multiple online pet websites into a single master brand to connect pet owners everywhere.

Under their new aligned branding, their online platform needed to convey a one-of-a-kind experience where pet lovers could truly bond with their one-of-a-kind pets. What was created broke all barriers of what you would expect from any online pet experience. Its interface revolves around a user’s habits. Whenever that user clicks, shares, purchases or favorites items on the site, the grid layout grows to display the information that has just been collected. The end result is that we connect the user with quality brand name products, premium content, and curated conversations with pet experts and enthusiasts that best fit their profile and personality.

Company: 20nine   |   Year: 2012

20NINE

When a full service branding agency wanted to re-invent themselves to separate from their competitors they simply embraced becoming what other agencies were “not”. The “not an advertising agency” campaign was born and needed to filter through all that they did as an agency online and off.

As lead designer I created an online presence that provided its users with an experience “not like others”, from its user friendly but unorthodox navigation to the impacting full scale background images that reflect the light humored, fun personality of the agency.

Company: 20nine   |   Year: 2011

Great Ideas and Work from a Great Team!

The 20nine website (as fun as it is) only shows a fraction of the personality and work that you get from 20nine. Very few people get the chance to look back and bear witness to the breadth of work that they have produced, the great moments that they had forgotten, and the journey that they have taken to get to where they are today. So the incredibly awesome (hilarious, good looking, talented) team at 20nine decided to put together a 2011 year in review.

And it was a great year!

PHILADELPHIA UNION

Kick-starting a Philadelphia franchise. The Philadelphia Union–MLS’s hottest new team–needed a website that would effectively sell their brand, tell their story, and jumpstart the buzz for their upcoming inaugural season in 2010. The catch: they wanted it within 6 weeks.

I helped deliver a tech-savvy product that integrated ticket sales, e-commerce, and multimedia, among other exciting features. We provided the Union’s fan base the perfect environment to watch videos, meet their new team, and get breaking news via on-site updates and social media outlets like Facebook and Twitter.

Following its launch at a May 11th press conference, the site received over 20,000 unique visitors within the first hour and continued to help boost season ticket sales.

Company: 20nine   |   Year: 2010

PETOOLAH

With the explosive growth of flash sales sites like Rue La La and Gilt, Pet360, an online retailer of pet products, wanted to be the first members only flash sales site in the pet product category. Many names and several website designs were tested while working closely with the client and pet owner focus groups from Philadelphia and New York. “Petoolah” had won the hearts of both the client and the focus groups.

I helped create an identity and online experience that captured what the focus groups valued most: smart and informative shopping, with a playful spirit. A clean and clutter free interface directs the shopper to get exactly what they need, while visual cues such as the “Petoolah System” informs the shopper of the great benefits of each product. The floating icons of the “Petoolah System” around the pets in the background convey an idea of fun and playfulness that you and your pet will have with the products found on Petoolah.

Company: 20nine   |   Year: 2012

FPOON

What did I do when I wanted to polish my skills in multiple areas such as writing, photography, video production, web design, and even cooking? I created an event for my friends and family based around a themed meal where everyone who participates has to bring something special to the table whether it’s food, drink, photo, video, or story and it all has to be documented on our community blog, Fpoon.

Fpoon is a blog and an event that connects my personal community of family and friends (Fpooners) that would allow us to have a creative outlet and encourages everyone to offer something new no matter how big or small. It could be as little as an extra ingredient or as big as video recording the nightly event. Fpoon is a great chance to be as creative as possible. Every Fpooner has full access to the blog to post updates. Each themed event takes on its own personality and is allowed to grow organically through the additions and posts of the Fpooners that are participating.

This project constantly keeps me in the state of creating, but the best part is being able to look back and realizing that Fpooning is just good old fashion fun with food, friends and a few drinks that make for great memories that we will now have forever.

Company: Personal   |   Year: 2012

ALEXANDER DODGE

Setting the stage. An exploration in branding and website design for one of Broadways award winning international set and costume designers. 

Company: Sisu   |   Year: 2013

ADDITIONAL WEBSITES

Not every design is born from a concept or strategy. And not all require a case study.

LOGOS

Although my focus has been on digital design I do appreciate the opportunity to work on logos from time to time. Some I could consider branding that would live in a larger case study, but most are simple logos or marks.

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