Carvana &
Jimmie Johnson

Carvana teams up with the former 7-time NASCAR champion as he takes on his newest challenge in INDYCAR.

Who is Jimmie Johnson?

Jimmie Johnson is one of the biggest NASCAR champions of all time. He tied for seven cup series wins alongside the great Richard Petty and Dale Earnhardt Sr.

Having achieved nearly everything there was to achieve in NASCAR, in 2021 Jimmie set his sights on a new prize, leaving the sport where he’s accomplished so much and starting over as a rookie in IndyCar.


I was tasked to make a website that introduces Carvana’s partnership with Jimmie Johnson while bringing forward the ability for the user to explore JJ’s racecar and vote on his next IndyCar design skins.

The Approach

Create a microsite that makes the user feel like they are a part of JJ’s team. They get to know Jimmie personally, inspect his IndyCar, and even have the ability to vote on his next car design.

Create a Story

I created a small narrative to give the content a flow and to make it more digestible.

Original Concept Experience

Let the user drive through the website. The user scrolls through the scenes like they’re driving through a race track.

Original Concept Design

Taking inspiration from the marketing team’s design, I integrated a dark aesthetic and kept Carvana’s ever-present neon halo. As the user scrolls down, the car and Jimmy come to life through a series of animations and interactions.


New wireframes were created (due to timing constraints) and through this process, I simplified the experience down to long scrolling pages with snap-to sections. 

Landing Page Designs (MVP)

Sticking with the dark theme these are the final designs.

HTML/CSS Prototype

I created an HTML/CSS prototype to help convey the subtleness of the parallax as the user scrolls. I still wanted some form of delight even for a simplified version of the experience.

Vehicle Detail Page Designs (MVP)

We isolated the vehicle detail page to emulate the car exploration and spin experience a user get on

Vote on the Next Car Design

It was cool knowing how fast a car can be wrapped with a new design, so we asked the fans to vote on their favorite pre-made designs.

Image Retouching

One of my responsibilities outside of the UX, content, and design was doing the photo retouching for all of the assets. Each photo needed to be cleaned, color adjusted, and have the smoke and halo placed within.

The End

Return back to my work?


Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google